Hello all! Many of you may already know that I launched my very own freelance editing business last week, and I am thrilled to say the least (and super proud of my brand spankin’ new business website—check it out if you haven’t seen it yet!). I already have several clients up my sleeve and I’m ready to grow this business into everything I imagine it to be.
In an attempt to hold myself accountable for my entrepreneurial goals, I’m taking a hint from one of my favorite YouTubers, Jenna Moreci, and posting my goals on the internet for everyone to see. My plan is to share my list of new goals at the beginning of each quarter, while also going over my old goals from the previous quarter so that I am publicly humiliated if I don’t reach them (public humiliation is the best punishment, in my dad’s opinion).
Since this is my first quarter in business, I can’t really go back and look and old goals, and since it’s really close to the end of the year, I don’t have too much planned for the 4th quarter of 2016, but I’m going to go over all of the following goals in my 2nd Quarter 2017 list next April. So let’s go ahead and get started!
By the end of the 4th quarter of 2016, I want to have completed:
1. Building my business’s very own website (✓)
When I first started planning this out, I wasn’t sure if I wanted to completely transition Michelle Adams Blog into what would be my business website, because I didn’t know if I could handle both, plus, I felt like that was sort of the direction that my blog was moving anyway!
But I decided against this because I really love the freedom that I have with MAB. I have a very loose niche, so I really can write about anything—from my personal life to college tips to even posts like this one that talk about entrepreneurship in college. Why would I want to give up that freedom?
Plus, I really had a picture in my head of what I wanted my new site to look like, and I knew it would be a complete overhaul from what I have here at MAB, so I just to decided to make a new one. It’s super cheap to host a site and everything, and I was going to want a new domain for the business anyway!
2. Figuring out what I have to do as far as taxes and state regulations and laws are concerned
I have a basic idea of this based on my previous freelance experience—but needless to say, the IRS website is super confusing and I’m finding it hard to trust random online resources this time around. So I’m going to have to talk to an accountant about taxes. But I do have the gist: I know I’ll need to pay quarterly taxes on my estimated income and I’ll want to track my expenses. Not sure yet if I want to use QuickBooks, but it looks like a great option for me to keep everything straight. I think getting an invoicing software can be lumped in with this goal!
Additionally, I have a cloudy idea of what sort of things need to be done on the actual business side of things , because I’ve been a freelancer for so long already. But since my long-term goal is to make Michelle Adams Edits into an entire agency of editors, cover artists, beta readers, etc., I’m going to need to keep doing research on this and staying up to date with the laws. I don’t want to get in huge trouble just because I didn’t know about something!
3. Rebrand, revamp, or restart social media
I’m not 100% sure what I want to do about this yet, but I know I’m going to have to do something with my social media, since it’s a huge marketing opportunity. I’m not sure if I want to mix my college-blogger online reputation and my writer-editor one, because I worry that potential clients will be turned off by my young age. At the same time, I don’t think I can handle running more than one social media page per platform—especially since I already let my blog Facebook and Instagram (and sometimes Twitter, even) fall by the wayside.
Really, my goal here is to just figure out what I want to do, and get started on doing it.
By the end of the 1st quarter of 2017, I want to have completed:
1. Establishing a regular stream of clientele
My plan for executing this is marketing, marketing, marketing. It’s interesting to see how different marketing is for my personal blog and my business. For Michelle Adams Blog, Pinterest is by far my biggest driver of traffic, and I’ve really used it well to get a solid following. Contrastingly, for Michelle Adams Edits, I’ve gotten the most response by advertising my services in Facebook groups for writers.
It might help that I’ve been doing a promo for the last few weeks to help me get started and get more testimonials, but I think my market is really going to find me elsewhere on the internet—not on Pinterest anymore. I’ll have to utilize Facebook (maybe get a new Facebook page, since my blog one isn’t really being used for anything), SEO, and even Twitter to get clients for my editing business. Plus, I’d love to do a few guest posts on different writing blogs that I can use to link back to my editing site. All that should help!
2. Start a newsletter
This is so much easier said than done, but I’d love to start a newsletter for MAE. I can really see it being beneficial for my (potential) clients, because I can provide insightful information as well as offering sales and promotions through the newsletter. I’m even thinking about a prize for signing up—like a cool writer desktop wallpaper or something. I think it’d also help me stay fresh in past clients’ minds, so they keep coming back, or they recommend me when talking to their writer friends. It’s a win/win!
If I start one for MAE, I might as well do one for my personal blog, but no promises on that one.
3. Start the first draft of my own book
This is a total ethos thing. What better way to build my credibility as an editor and publishing consultant than to publish my own book? I have no doubt that I can accomplish this—I just need to set aside time to actually write it. With a lengthy thesis essay next semester, that’s going to be tough, but I know I can at least get it started.
So that’s all the goals that I hope to accomplish by the end of the next two business quarters. I can’t wait for you guys to see what I can do with my new business.
Thanks for the continued love & support! Love always,